Sports Illustrated Launches Five‑City “Beyond the Pitch” World Cup Celebration Tour

Sports Illustrated’s “Beyond the Pitch” series ran alongside the 2026 FIFA World Cup, staging music‑filled fan events in five North‑American host cities. The kickoff in Los Angeles transformed the Hollywood Palladium with a performance headlined by Nelly, EDM duo TWINSICK and appearances by athletes and entertainers. In Dallas the event took over SILO, featuring Grammy‑nominated producer Gordo and activations from GMC, Verizon and Modelo.

The tour continued in Miami at DAER Nightclub, where The Chainsmokers headlined, followed by a Toronto stop at which Kaytranada performed in partnership with Heineken. The final night unfolded in New York City’s Cipriani Wall Street, highlighted by performances from 50 Cent and Diplo and attended by sports and cultural figures including Paul Pierce and Rob Gronkowski. Across all venues, sponsors such as Lenovo, Verizon, Champion, GMC and Heineken provided interactive fan experiences, blending live music, sport and brand hospitality for World Cup supporters.