Sports Illustrated Tickets expands UK presence with NFL and Premier League deals

Sports Illustrated Tickets is expanding its international presence through new partnerships in the United Kingdom. The company has signed on as an Official NFL Fan Experience Partner for all three of the league’s 2026 London games. These matchups include the Indianapolis Colts versus the Washington Commanders on October 4 and the Philadelphia Eagles versus the Jacksonville Jaguars on October 11 at Tottenham Hotspur Stadium, as well as the Houston Texans versus the Jaguars on October 18 at Wembley Stadium.

In addition to its NFL expansion, the company is moving into English football via long-term partnerships with Aston Villa and Tottenham Hotspur. These 12-year agreements, set to begin in 2025 and 2026 respectively, focus on branding, hospitality, and fan experience enhancements. The company is also leveraging its Avalanche-based Box Office platform to advance onchain ticketing technology, with ambitions to transition major professional sports venues to blockchain-powered systems.