Sports organizations announce new sponsorship and management partnerships

sports sponsorship digital management handball football association partnership

Stadtwerke Gießen (SWG) and HSG Pohlheim have extended their long-standing partnership for an additional three years. The collaboration, which has been in place since 2011, aims to support the handball club and its extensive youth development program, which includes over 170 children and adolescents across 14 teams.

In a separate development, the Hamburger Fußball-Verband (HFV) has entered a one-year partnership with the Swiss company Paktum to digitalize its sponsorship management. Starting August 1, 2026, the HFV will implement Paktum’s specialized software to streamline partner management, contract administration, and billing processes, aiming for greater transparency and organizational efficiency.

Entities

HSG Pohlheim · Hamburger Fußball-Verband · Paktum · Stadtwerke Gießen

Sources

SWG und HSG Pohlheim setzen erfolgreiche Zusammenarbeit fort - Gießener Zeitung [www.giessener-zeitung.de]

4 days ago

HFV und Paktum starten Partnerschaft für digitales Sponsoringmanagement - Hamburger Fußball-Verband e. V. [www.hfv.de]

1 day ago