Sports streaming services evolve as platforms secure major live rights

Sports streaming services are increasingly central to fan consumption as programming shifts from linear television to digital platforms. Recent industry rankings for 2026 highlight the evolving landscape of live sports rights and subscription value.

Major platforms are securing significant exclusive content, including Paramount+ as the home for UFC, Netflix expanding its NFL coverage and securing the Women’s World Cup, and Prime Video acquiring NBA Eastern Conference Final rights. Apple TV continues to host MLS, MLB, and Formula 1.

DAZN remains a high-cost option with limited US rights, though it is expanding its relevance by pursuing local streaming rights for approximately 10 NBA teams through standalone packages.