Sports team valuations surge as investors seek AI-proof assets

Professional sports team valuations are reaching record highs as ownership turnover accelerates. While an increasing number of billionaires provides high demand for a limited supply of teams, experts suggest that artificial intelligence is playing an unexpected role in driving these prices.

Investors are increasingly viewing sports franchises as a hedge against technology disruption. Because sports are considered relatively ‘AI-proof’ compared to other industries, they are being treated as long-term assets similar to fine art.

Recent high-profile transactions include former Disney CEO Bob Iger and venture capitalist Josh Kushner agreeing to buy a controlling interest in the Los Angeles Lakers at a $12.5 billion valuation. Additionally, Fenway Sports Group reportedly sold a 40% stake in Premier League club Liverpool to a consortium that includes Amazon founder Jeff Bezos.