Sporty Group campaign wins 15 w3 Awards

Sporty Group’s ‘For Everybody’ campaign has secured 15 honors at the 2026 w3 Awards, including a Gold award for Creator/Brand Collaboration and 14 Silver awards. The campaign was recognized in several categories, such as Music Video, Best Use of Cinematography, Brand Storytelling, Branded Content, and Sports and Entertainment.

Directed by Dave Meyers, the film features a prominent cast of African sporting and musical icons, including former footballer Michael Essien and Grammy-winning Nigerian artist Burna Boy. Other featured figures include Spanish international Nico Williams, Real Madrid midfielder Eduardo Camavinga, Nigerian defender Kenneth Omeruo, Asisat Oshoala, Victor Wanyama, and South African rugby player Cheslin Kolbe.

Produced by Sporty Studios in partnership with RadicalMedia, the project aims to portray African talent and ambition on a global scale through a blend of music and sport.