Spotify adds full-length video to its player and ends short Clips format

Spotify announced that its main listening interface will now host full-length music videos, live sessions and other long‑form visual content, while the short‑form "Clips" feature is being discontinued. The company shared internal data showing that viewers who watch a complete video increase their streaming of the same track by 64% over the next three weeks and explore the artist’s catalog 57% more, with devoted listeners adding over 100 extra minutes of playback.

For audiovisual creators the change means that the video component will live directly alongside the audio, shifting focus back to horizontal 16:9 formats and giving live‑session recordings a permanent place in the platform’s ecosystem. The move signals a broader tilt toward longer, narrative‑driven visual content as a core part of the music‑streaming experience.