Spotify and Joe Rogan renew multi-year licensing partnership

Spotify and Joe Rogan have entered into a new multi-year licensing agreement to continue their partnership. While Spotify has not disclosed the specific financial terms, reports suggest the deal is worth nine figures, similar to Rogan’s previous contract which was estimated at $250 million.

The Joe Rogan Experience remains a major driver for the platform, boasting 18 million followers on Spotify. Under the terms of the renewed agreement, new episodes will be available on Spotify as well as other platforms, following a previous shift that ended the show’s exclusivity on Spotify.

Spotify’s Head of Content Partnerships, Jordan Newman, noted that the podcast business has grown alongside the show, which continues to maintain a massive global audience.