Spotify launches Substack newsletter for ‘Fuego’ playlist

Spotify has launched a dedicated Substack newsletter for its flagship Latin music discovery playlist, ‘Fuego’. The newsletter, titled ‘As Heard on Fuego’, is managed by US Latin music editors Antonella Bocaranda, Antonio Vazquez, and Daniel Calderon.

With over 6.5 million monthly listeners on the streaming platform, the playlist brand aims to use the Substack to provide deeper context through artist interviews, new music recommendations, and insights into Latin music culture. The move is part of a broader strategy by Spotify to increase the prominence of its playlist editors and foster a stronger sense of community around its various brands.