Spotify renews partnership as Presenting Partner for 2026 ARIA Awards

Spotify has renewed its role as the Presenting Partner for the 2026 ARIA Awards, launching an extensive out-of-home (OOH) campaign to support Australian music talent. Developed with creative agency Akcelo, the campaign includes over 800 high-impact placements across Australia and international markets, including the US and UK.

The initiative aims to increase fan engagement through the Spotify app, following a 2025 campaign that saw a 200% increase in votes. Features include digital billboards, a Sydney Lightrail wrap with QR codes for direct voting, and the return of a dedicated ARIA Awards Hub. On-platform enhancements will include Watchfeeds, which offer short-form editorial content and editor videos.

Following the awards ceremony, Spotify plans to celebrate winners by featuring them on global landmarks in cities such as New York and London. The partnership is part of Spotify’s long-term strategy to support local artist discovery and drive the global export of Australian music.