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Springbok rugby stars Cheslin Kolbe and Siya Kolisi in spotlight
South African rugby star Cheslin Kolbe is promoting his new autobiography, ‘Sidestepping the Odds’, with a global billboard campaign. The campaign includes a prominent display in New York’s Times Square, as well as locations in Cape Town, including Sea Point and the approach to Cape Town International Airport.
Managed by Roc Nation Sports International, the memoir details Kolbe’s life journey from Kraaifontein to professional rugby. The book addresses his experiences growing up amidst crime and violence, as well as the physical challenges he overcame regarding his size. Kolbe stated he hopes the book inspires young people to believe in their abilities despite their circumstances.
In related rugby news, attention has also turned to the full names of prominent players. Springboks captain Siya Kolisi is officially named Siyamthanda Kolisi, a name meaning ‘we love him’ in isiXhosa. Other notable rugby figures known by nicknames or shortened names include Richie McCaw, Lawrence Dallaglio, and Maro Itoje.
Entities
Cheslin Kolbe · Roc Nation Sports International · Siya Kolisi · Springboks · Times Square