Sprite launches basketball campaign with Nikola Jokić and Anthony Edwards

Sprite has launched a new global platform and marketing campaign titled ‘Never Stop Refreshing the Game,’ featuring NBA stars Nikola Jokić and Anthony Edwards as brand ambassadors.

The campaign includes signature Sprite cans featuring scannable QR codes that offer fans access to prizes such as VIP courtside tickets and exclusive gear. Additionally, the brand plans to roll out exclusive murals at neighborhood basketball courts and provide in-game power-ups within the NBA 2K video game franchise.

In promotional content, the campaign utilizes Jokić’s ‘Joker’ nickname through a comedic approach where the three-time NBA MVP attempts stand-up comedy. The initiative aims to deepen Sprite’s connection to basketball culture by spotlighting influential voices and providing fans with unique experiences.