Sprocket launches AI editor and data analysis tools for web CX

Sprocket, a customer experience (CX) improvement platform provider, has announced new AI-driven features for its web services.

The company is introducing an ‘AI Editor’ for its ‘Sprocket Personalize for Web’ tool. This feature allows users to create and adjust web content by clicking on elements within a preview screen. Users can modify text size, colors, and button styles through direct selection or by providing natural language instructions via chat. The editor also supports manual adjustments using HTML, CSS, and JavaScript.

Additionally, Sprocket has launched a ‘Data Analysis Agent’ as part of its ‘SproAgent’ series. This tool enables users to analyze Google Analytics 4 (GA4) and Google Search Console data using simple Japanese queries. The agent automates complex tasks such as weekly website status checks, monthly reporting, and identifying mismatches between search keywords and page content. Unlike general-purpose AI, this agent incorporates specific analytical knowledge to ensure consistent data definitions and aggregation methods across different users.