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[BUSINESS] · Japan · 3 sources

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Square Enix launches new Smile Slime merchandise in Japan on July 25

Square Enix announced a four‑item extension of its "Smile Slime" line from the Dragon Quest series, all slated for release on 25 July. The range includes a "Smile Slime" dust‑box shaped like the monster "Akuma no Tsubo" and another modeled after "Tsukobok", each priced at ¥4,620. Additional items are an ice‑tray that forms three slime‑shaped ice cubes, fold‑away storage boxes in the forms of a red treasure chest and a "Hitokui Bako", and a round "Smile Slime" cushion. Prices range from ¥1,760 to ¥3,520. All products can be ordered through the Square Enix e‑STORE.

The items blend the game’s aesthetic with practical home‑use features, targeting fans of the Dragon Quest franchise in Japan.