Square integrates Apple Business to manage Maps listings

Square has launched an integration with Apple Business, allowing eligible sellers to manage their presence on Apple Maps, Siri AI, and Apple Wallet directly from the Square Dashboard. This tool enables businesses to synchronize essential information, including operating hours, addresses, phone numbers, and branding, across various Apple applications.

Through this integration, merchants can attach action links to their Apple Maps place cards, such as menus, online ordering, pickup, delivery, or appointment scheduling. This functionality is designed to convert local discovery into direct transactions. The service is currently available in eight regions: Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom, and the United States.

Square noted that Apple data suggests locations receive 30% more views on Apple Maps, and the use of action links can increase click-through rates by 31%. Future updates are expected to include peer benchmarks and engagement metrics for place cards.