Søstrene Grene opens first Poznań store in Avenida Poznań

Danish lifestyle brand Søstrene Grene has opened its first store in Poznań, Poland, located in the Avenida Poznań shopping center. This marks the company's fourth physical location in the country.

The new outlet utilizes the brand's ‘Retail for the Senses’ concept, designed to provide a sensory shopping experience through an organic store layout inspired by urban environments. The design features shelving and pathways that mimic city elements such as boulevards, narrow streets, and skyscrapers.

Mikkel Grene, the group's president and co-owner, expressed excitement about the expansion, noting the city's rich history and vibrant atmosphere as ideal for the brand's sensory experience.