St. Anna Kinderkrebsforschung launches HOPE Collection charity campaign

St. Anna Kinderkrebsforschung has launched the ‘HOPE Collection’, a limited charity collection designed to support research into improving diagnosis and treatment options for children with cancer.

Three prominent figures—moderator Mirjam Weichselbraun, Olympic champion Anna Veith, and musician RIAN—each designed a unique scarf for the collection. Weichselbraun chose an elephant symbol to represent strength and solidarity, Veith focused on the value of health, and RIAN incorporated a message of positivity.

The initiative, implemented with the agency Wien Nord Serviceplan, allows participants to enter a drawing for one of the limited scarves by making a voluntary donation. The campaign runs from September 16 to September 30, 2026, with all proceeds benefiting childhood cancer research.