St John Lottery launches ‘Good Good’ campaign with Ogilvy

St John Lottery has launched a new national advertising campaign titled ‘Good Good’, developed in partnership with Ogilvy and WPP Media. The campaign aims to highlight the dual benefits of participating in the lottery: the opportunity to win significant prizes and the ability to support community services.

The creative concept features a juxtaposition between the lifestyle of a lottery winner and the work of a St John volunteer. Proceeds from the lottery are used to fund St John volunteers, community first aid, first aid training, and various community safety programs.

The campaign is being rolled out across television, radio, print, social media, and digital display platforms, covering most of Australia with the exception of Western Australia.