St. Maarten Tourism Bureau launches US roadshows

The St. Maarten Tourism Bureau (STB) has conducted promotional roadshows in Dallas, Texas, and Los Angeles, California, to strengthen the island's presence in the United States market. Supported by the marketing agency Diamond PR, the initiative aimed to connect with tourism professionals, media representatives, and business partners.

The presentations highlighted St. Maarten's binational identity, diverse accommodations, cultural richness, and culinary offerings. The selection of Dallas and Los Angeles is part of a strategic effort to diversify the island's American visitor base, leveraging Dallas's high consumer capacity and connectivity via Dallas-Fort Worth International Airport.