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[BUSINESS] · Brazil, United States · 2 sources

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Stanley 1913 and Farm Rio announce global fashion partnership

Stanley 1913 and the Brazilian fashion brand Farm Rio have announced a global partnership to launch a tropical-inspired collection. This marks the first time the American drinkware company has collaborated with a global fashion label.

The collection features various products, including 30 oz. and 40 oz. Quencher tumblers and mini cooler bags. The designs incorporate motifs such as palm trees, native birds, and banana bunches, reflecting Brazil’s natural landscapes. The products are made using recycled materials, with some stainless steel items composed of 90 percent recycled content.

The collection is scheduled for release on August 18 and will be available through the brands' websites, as well as at physical retail locations including Nordstrom. The launch is supported by a global campaign titled ‘Os Cariocas,’ which depicts a group of friends engaging in various cultural rituals in Rio de Janeiro.

Entities

AZZAS 2154 · FARM Rio · Nordstrom · Stanley 1913