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[BUSINESS] · United States · 2 sources

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Stanley and TOGETHXR launch drinkware collection to fund women’s sports grants

Stanley and the women’s sports media brand TOGETHXR have launched a new limited-edition drinkware collection to support the growth of women’s sports. The collaboration features artwork by artist Kelly Anna and carries the slogan “Everyone Watches Women’s Sports.”

The collection includes a 30-ounce Quencher ProTour Flip Straw Tumbler, a 20-ounce Vitalize Shaker Bottle, and a 16-ounce Everyday Tumbler.

As part of the initiative, the brands have introduced the “Changing the Game Grant.” This program will award five $20,000 grants, totaling $100,000, along with expert mentorship to entrepreneurs. The grants are intended to help create dedicated community spaces for women’s sports, including venues for fandom, food, and community engagement. Proceeds from the collection purchases help fund the grant program.