Star Wars Day drives online shopping and live streams on May 4

May 4, Star Wars Day, celebrates the saga and its legacy from Lucasfilm. A wave of Star Wars merchandise—figures, school supplies, apparel, mugs and slippers—fills online retailers, including Amazon. Fans participate in the celebration through themed products and campaigns across digital storefronts. On the same day, platforms catering to collectors broaden the holiday experience with dedicated promotions and content.

On May 4, eBay Live will present a series of live streams focused on Star Wars collectibles and theme auctions, featuring multiple sellers. The broadcasts continue the tradition of highlighting Star Wars Day on the platform, offering fans opportunities to bid on memorabilia and connect with sellers during the holiday.