Starbucks and Pascual partner to expand protein beverage offerings

Starbucks and Pascual have announced a strategic alliance to expand the availability of protein-enriched beverages within the food service sector. Through this agreement, Starbucks will incorporate Pascual’s ‘Dinamic Protein’ into its menu as a new dairy alternative, allowing for increased drink customization.

Dinamic Protein is a nutritional product containing 64 grams of protein per liter, supplemented with eight vitamins and minerals. The partnership aims to address growing consumer trends toward functional nutrition, particularly in the Spanish market, where the protein sector has reached a value of 520 million euros with a 22% growth rate.