Starbucks Coffee Japan launches free ‘My Customize Bar’

Starbucks Coffee Japan has launched the ‘My Customize Bar’ at select locations across the country as of September 2. This initiative allows customers to personalize their beverages and food items for free using five specific toppings: vanilla sugar and salt, pepper cardamom maple sauce, ginger sugar chips, cinnamon powder, and honey.

The company states that the combination of these toppings with approximately 170,000 existing beverage customization options allows for a theoretical maximum of 5.27 million unique flavor profiles. The program aims to recreate the interactive experience of the brand’s original condiment bars, which were scaled back during the COVID-19 pandemic.

Beyond flavor, the initiative focuses on the sensory experience of adjusting taste, aroma, and texture. Starbucks also intends for the bar to foster connection between customers and store partners through recommendations and shared feedback.