Starbucks launches fall menu and Peanuts merchandise collection

Starbucks has launched its seasonal autumn lineup, headlined by the return of the Pumpkin Spice Latte and the introduction of new flavors such as the Pecan Crunch Latte and Iced Banana Bread Latte. The seasonal release has driven significant consumer interest, with reports indicating a 25.7% increase in foot visits following the August launch.

To coincide with the 60th anniversary of the Peanuts special ‘It’s the Great Pumpkin, Charlie Brown’, the company is also releasing a limited-edition Starbucks x Peanuts merchandise collection. Starting September 15, the collection will be available in various global markets, including the United States, Canada, and parts of Asia. The 10-piece collection features Snoopy and Woodstock themed items, such as glass cold cups, stainless steel tumblers, ceramic mugs, and a Snoopy plush.

In addition to food and beverage updates, the company is expanding its lifestyle offerings. This includes a collaboration with the outdoor brand and wander in Japan and the release of a new coffee table book in Japan highlighting unique store designs across the country.