Starbucks launches new bottled coffee series and BEAMS fashion collection

Starbucks is expanding its product offerings in Japan with the launch of a new bottled coffee series and a lifestyle fashion collection.

On September 15, the company will release ‘Starbucks COFFEE SIGNATURES’ in two varieties: ‘BLACK’ (unsweetened espresso roast) and ‘ESPRESSO & MILK’ (a sugar-free cafe latte). This marks the first new series of bottled canned coffee for the brand in approximately 11 years. The products utilize espresso roast beans designed to provide a deep aroma and rich flavor.

Additionally, the lifestyle project ‘STARBUCKS STAND by BEAMS’ is celebrating its first anniversary with the release of the second ‘CORE Collection’ on September 18. This collaboration with fashion retailer BEAMS features 23 items, including apparel like ringer T-shirts and hoodies, as well as lifestyle goods. Some items, such as denim jackets, utilize specialized processing involving coffee grounds.