Starbucks Mexico and Morat partner for musical rewards

Starbucks Mexico and the Colombian band Morat have announced a collaboration that integrates coffee consumption with musical experiences. As part of the partnership inspired by the Ya Es Mañana Tour, the company is introducing a selection of beverages chosen by the band members, including Flat White, Americano, Cold Brew with Vanilla Cold Foam, and Iced Vanilla Latte.

Through the Starbucks Rewards program, Gold members in Mexico can participate for a chance to win concert tickets for the band's upcoming tour dates in Mexico City, Guadalajara, and Monterrey. To qualify, members must make three visits with a minimum purchase of 150 pesos each between October 12 and October 25. Eligible participants will then be invited to take part in a digital music challenge on October 26 and 27.