Starfield Hanam celebrates 10th anniversary with 250 million visitors

Starfield Hanam, a major shopping theme park operated by Shinsegae Property, will celebrate its 10th anniversary on September 9. Since opening in September 2016, the complex has recorded 250 million cumulative visitors as of August, an average of approximately five visits per person in South Korea.

To mark the milestone, the mall is expanding its brand lineup across several sectors. In the automotive category, it will host a pop-up for the British luxury brand Aston Martin, joining existing brands like Tesla, Mercedes-Benz, and BMW. The fashion sector will see the addition of premium and MZ-generation brands, including Ralph Lauren’s RRL and Diesel, as well as Musinsa Standard and Gramicci.

Food and beverage offerings are also being strengthened with the upcoming openings of Japanese and Chinese dining brands. To celebrate the anniversary, the mall is hosting the ‘HIGH10SION FESTIVAL’ through September 13, featuring pet-related events, figure pop-ups, and various performances.