StarManch integrates karaoke platform with MG Hector Tomahawk

StarManch, an Indian karaoke and social music platform, has expanded into the connected-mobility sector through an integration with the newly launched MG Hector Tomahawk. This partnership introduces an interactive karaoke experience within the vehicle’s entertainment ecosystem, allowing passengers to select songs, sing along, and record their performances.

The MG Hector Tomahawk features what is described as India’s first Gen AI-powered in-car karaoke experience. The platform provides a catalogue of more than 8,000 tracks, including Bollywood, regional, devotional, and children’s music. Founded by Randeep Bhattacharya, StarManch has transitioned from a mobile application into an entertainment technology provider for connected vehicles, aiming to transform the car cabin into a participatory social space.