Staropramen and Bradáč announce new marketing and retail expansions

Staropramen has launched a new marketing campaign titled ‘Prověřeno přáteli’ (Tested by Friends) in the Czech Republic. Developed by the agency DDB About95, the campaign focuses on social connections and authentic moments shared among friends. The visual content, which utilizes AI tools to enhance real-world photography, will be featured prominently in central Prague, including the metro and shopping centers, while digital formats will target the entire country.

In Slovakia, Heineken Slovensko is expanding the availability of its Bradáč brand. Previously primarily available at festivals and select venues, the bitter lager will now enter the retail market in 0.5-liter cans. The product, known as ‘Slobodné pivo Bradáč’, is an 11-degree light lager featuring a dry-hopping method and a blend of four hop varieties. The brand is launching an exclusive retail distribution through Tesco stores, supported by digital campaigns and influencer collaborations.