Stassi Schroeder launches 'House of Stassi' reality series

Former "Vanderpump Rules" star Stassi Schroeder is returning to reality television with a new series titled "House of Stassi." The show will premiere on Freeform on July 29, with the full season available on Hulu the following day. It follows Schroeder’s daily life with husband Beau Clark and her close circle of friends.

The trailer for "House of Stassi" attracted just over 41,600 YouTube views in its first three days, a figure described by industry insiders as modest compared with other Bravo releases. Executives are monitoring the response, questioning whether audiences will embrace Schroeder after her controversial 2020 exit from "Vanderpump Rules," which still lingers in public perception. The network invested years and substantial funding in building the Stassi brand, and its future hinges on whether the comeback can recapture viewer interest.