Stella McCartney launches Winter 2026 campaign featuring Kylie Jenner

British fashion designer Stella McCartney has unveiled her Winter 2026 campaign, a short film directed by Gia Coppola starring Kylie Jenner. The project focuses on the relationship between humans, animals, and nature, featuring Jenner immersed in water alongside a trained horse.

The campaign emphasizes coexistence and mutual respect rather than control. It also highlights the brand’s long-standing connection to horses, a motif rooted in McCartney’s personal history. A key piece of the collection is the Appaloosa bag, which pays tribute to Lucky Spot, a stallion that belonged to the designer’s mother, Linda McCartney.

In addition to showcasing new accessories, the Winter 2026 messaging aims to raise awareness regarding the vulnerability of wild horses in America.