Stellantis Japan to host first eight-brand joint event at Fuji Speedway

Stellantis Japan has announced its first joint event involving all eight of its brands, titled ‘STELLANTIS ALL BRANDS DAY -JAPAN 2026-’. The event is scheduled to take place on November 3, 2026, at Fuji Speedway in Shizuoka Prefecture.

The participating brands include Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Fiat Professional, Jeep, and Peugeot. The gathering aims to bring together owners and fans from different brands to foster community and experience the diverse identities of the Stellantis portfolio. The event expects to host approximately 1,600 vehicles.

Key activities include brand stages with opening ceremonies and workshops, vehicle exhibitions, and test drives of the latest lineups. Additional attractions feature a brand-crossing stamp rally, kids' attractions, and an owner exchange area. A parade run on the main Fuji Speedway course is planned for approximately 300 participating vehicles, subject to weather conditions. Registration for the event is scheduled to open from October 2 to October 12, 2026, on a first-come, first-served basis.