Sterling Holiday Resorts expands into Varanasi

Sterling Holiday Resorts Limited has expanded its hospitality portfolio with the opening of Sterling Varanasi. Located near the Sankat Mochan Hanuman Temple, the 33-room hotel provides access to major sites such as Assi Ghat, the Shri Kashi Vishwanath Temple, and the Ganges ghats.

The new property is part of the company’s strategy to deepen its presence in spiritual tourism destinations. Managing Director and CEO Vikram Lalvani noted that while faith often drives travel to Varanasi, the company aims to enhance the experience through connections to culture, cuisine, and history. The hotel includes contemporary rooms and the RASA KASHI vegetarian restaurant.