Steve Rogers' new logo revealed via Avengers: Doomsday merchandise

Details from a new Hot Toys Special Edition figure for ‘Avengers: Doomsday’ have revealed a new logo for Steve Rogers, played by Chris Evans. The design marks a departure from the traditional Captain America shield, as Sam Wilson currently holds the title and the shield.

The logo, featured on a life-sized metal ring included with the collectible, depicts a star split into two angular halves—one red and one blue—separated by a lightning bolt. The ring has a textured, industrial appearance with a small bolt detail.

The figure itself depicts a middle-aged Rogers in civilian clothing, including a charcoal jacket and black T-shirt. It also includes a cracked Mjolnir with an LED light-up function. While his specific role in the upcoming film remains unconfirmed, the merchandise suggests a new identity for the character that maintains the classic red, white, and blue color palette without using the iconic shield emblem.