Stiftung Gesundheitswissen warns of unreliable health influencers

The Stiftung Gesundheitswissen is highlighting the risks associated with ‘medfluencers’ on social media platforms like TikTok and Instagram. While some health influencers are trained professionals such as doctors, psychologists, or nurses, others are medical laypeople, entrepreneurs, or agencies seeking high engagement through entertaining content.

Some accounts have been found to spread misinformation, such as promoting risky tanning methods or providing sun protection advice that contradicts current medical research. To identify trustworthy sources, the foundation recommends looking for a clear identity with a full name, verifiable expertise through professional training, and an absence of product or medication advertising.