Stoke City unveils 2026‑27 home kit with retro crest

Stoke City announced its 2026‑27 home kit, produced by technical partner Macron. The shirt returns to the club’s traditional red and white vertical stripes and introduces a retro‑style crest that references the city’s pottery heritage, including the Stafford knot and a bottle‑oven kiln.

The launch highlighted heritage details such as a white polo‑collar with red trim, the Latin motto “Vis Unita Fortior” on the back of the neck, and prominent bet365 sponsorship branding. The kit and matching goalkeeper kit went on sale online immediately, with physical sales in club stores beginning on 27 June.

The design was promoted with imagery of the squad beside classic ceramics, reinforcing the connection between the club’s nickname “The Potters” and the local industrial legacy.