Stoneridge appoints Vivek Anand as VP of Commercial Strategy

Stoneridge, Inc. has appointed Vivek Anand as Vice President of Commercial Strategy and Global Sales, effective November 2, 2026. Anand will join the company’s Executive Team and report directly to President and CEO Natalia Noblet.

In his new role, Anand will oversee the global commercial organization, which includes sales, product marketing, customer communications, market analytics, and sales and marketing strategy. He brings over 30 years of leadership experience in the automotive and commercial vehicle industries, having previously held senior positions at companies such as ZF, WABCO, and Aptiv.

During his tenure at ZF, Anand served as Managing Director for the Nordics and Global Vice President of Strategic Accounts. He also previously led a €500 million global business unit for Driveline Systems, managing manufacturing, engineering, and commercial operations.