Streaming services disrupt traditional cable industry

The streaming industry has undergone a massive transformation since Netflix pivoted from physical media to digital streaming around 2006. This shift disrupted traditional cable services, as consumers moved toward instant access to large digital catalogs without expensive cable plans.

The rise of streaming led to increased competition, with major players such as Amazon, Disney, and NBC launching their own services. While streaming is now the primary method for film and television consumption, the market has reached a stage of maturation. This saturation makes it increasingly difficult for platforms to acquire and retain new subscribers.