Streaming services implement price hikes and plan changes

Major video-streaming services are implementing various price increases and plan adjustments. Apple TV is raising its monthly cost by $2, while Peacock is undergoing its fourth price hike in a four-year period.

Netflix has transitioned to a three-tier structure following the elimination of its Basic plan, consisting of Standard with ads, Standard, and Premium. As of March 2026, Netflix's Standard with ads tier is set to increase from $7.99 to $8.99, the Standard tier from $17.99 to $19.99, and the Premium tier from $24.99 to $26.99 per month. Additionally, services are increasingly cracking down on password sharing to prevent unauthorized account splitting.

In related corporate news, Netflix has reportedly dropped an acquisition of Warner Bros. following a hostile takeover bid from Paramount, which will result in a $2.8 billion breakup fee.