Streaming services unveil immersive experiences at 2026 conventions

Paramount+ is bringing its free, immersive "The Lodge" to San Diego Comic‑Con from July 22‑26, 2026. The 50‑minute experience features themed zones inspired by Star Trek: Strange New Worlds, South Park, Avatar: The Last Airbender, UFC and others, with interactive photo‑ops, complimentary food and drinks, and exclusive merchandise.

Disney+ and Hulu will showcase a joint pavilion at the D23 Expo in Anaheim from August 14‑16, 2026. The area includes a 4‑D theater, mystery‑pin quest, and immersive activations tied to franchises such as Percy Jackson, Camp Rock 3, The Simpsons, Marvel’s TVA, Star Wars, Pixar, Avatar and more, along with exclusive merch and collectible offers.