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[BUSINESS] · Denmark, Sweden · 2 sources

Streaming subscription costs in Denmark and Sweden

In Denmark, a growing number of streaming services now offer monthly plans ranging from 69 kr (Amazon Prime Video) to 149 kr (Disney+ Premium). Most providers have shifted from a 30‑day to a 7‑day free trial, and prices have generally fallen from the previous average of about 100 kr.

Swedish consumers see similar pricing, with major platforms such as Netflix, HBO Max, Viaplay and TV4 Play offering basic packages around 89‑129 kr per month and premium options up to 699 kr for full sport and film bundles. The expanded competition across both markets gives users more choice and typically lower monthly costs compared with a few years ago.