Ströer launches Germany’s largest outdoor LED installation in Hamburg

Ströer and its subsidiary blowUP media have launched ‘The Lighthouse’ at Spielbudenplatz in Hamburg. The installation is described as Germany’s largest outdoor LED screen installation, featuring more than 530 square meters of LED surface area.

The architecture includes three large-format high-resolution screens and a rounded corner designed to create anamorphic 3D effects. While the single largest screen in Germany remains ‘The Whale’ at Hamburg Central Station, ‘The Lighthouse’ surpasses it in total combined surface area.

Initial advertising is being provided by Penny and Hyundai, with campaigns alternating every hour. Penny is utilizing the installation for a local retail mechanic involving digital coupons via QR codes, while Hyundai is using the 3D capabilities for the national launch of the electric Ioniq 3.