Strummingbird festival adds Hahn, McDonald’s and Ariat for 2026

The Strummingbird country music festival has announced several new brand partnerships for its 2026 tour, including Hahn, McDonald’s, and Ariat. Presented by Kicks Entertainment and Live Nation Australia, the festival is scheduled to visit Ballarat, Victoria, Newcastle, and the Sunshine Coast.

Hahn will present the Hahn Saloon Stage and Bar, which will feature live performances and line dancing. McDonald’s plans to participate at all three locations with merchandise giveaways, Nashville Range sampling, and the ‘Macca’s House of Country’ branded areas in Ballarat and Newcastle. At the Sunshine Coast event, McDonald’s will collaborate with Ariat to offer interactive photo opportunities and boot personalization.

Ariat joins the lineup as the Official Western Apparel & Boot Partner, operating an on-site store at the Sunshine Coast location. Returning sponsors include Red Bull and various Diageo brands, such as Bundaberg Rum, Casamigos Tequila, and Gordon’s Gin. Bundaberg Rum will once again present the ‘Strummo Bowlo,’ an activation designed to mimic an Australian regional bowling club.