STUDIOCANAL expands Paddington brand through global partnerships

STUDIOCANAL Kids and Family is expanding the global consumer products presence of the Paddington brand through a series of seasonal collaborations in fashion, footwear, stationery, and gifting.

A major partnership with Kurt Geiger features a capsule collection of handbags, footwear, and slippers, supported by a Christmas advertising campaign starring Georgia May Jagger and Vinnie Jones. This collaboration includes international retail activations such as pop-ups at Macy’s in New York and Galeries Lafayette in Paris, as well as events on Oxford Street in London.

Other global collaborations include a tennis-themed children’s collection with Petit Bateau, which debuted at Takashimaya in Singapore, and a partnership with Crocs featuring reimagined Classic Lined Clogs with Paddington-inspired details. Additionally, the brand is collaborating with Moleskine to extend its reach into the stationery market.