Subito launches dedicated automotive platform Subito Motori

Subito has launched ‘Subito Motori’, a dedicated automotive experience designed to streamline the buying and selling of used vehicles. This move introduces specific home pages for the platform’s four main sectors: Motori, Market, Immobili, and Lavoro.

The platform has become a major player in the Italian automotive market, hosting over 500,000 daily listings from 250,000 private sellers and approximately 8,500 verified dealers. Data indicates a strong trend toward the second-hand economy, with one in five Italians having purchased a used vehicle in the last three years.

Market trends show shifting consumer preferences in fuel types. While diesel remains the most searched category at 32%, interest in hybrid (16%) and electric (14%) vehicles is rising. Francesco Gaziano, CMO of Subito, stated that the investment aims to capitalize on the platform’s automotive DNA and provide a reliable reference point for users.