Subway launches giveaway of thousands of free Footlong sandwiches

Subway has launched a Halloween-themed promotion titled ‘Lunchtime Horrors,’ offering thousands of free Footlong sandwiches to consumers in the United States. From October 12 to October 16, 2026, participants can visit a dedicated website to share their worst lunchtime experiences for a chance to win one of 5,000 $15 eGift cards.

The giveaway is structured into five entry periods, with 1,000 digital gift cards available during each period. To be eligible, entrants must be legal residents of the 50 U.S. states or Washington, D.C., and at least 18 years old.

The campaign follows a company-commissioned survey which indicated that 66% of U.S. adults sometimes regret their lunch choices. Common frustrations cited in the survey included meals that were not filling, poor value for the price, or unhealthy options. The promotion is part of the broader ‘Feed Your SUBconscious’ marketing campaign, which features actor Will Arnett.