Subway unveils Blueprint restaurant concept for EMEA

Subway has unveiled ‘Blueprint’, a reimagined restaurant and brand experience designed to drive growth across Europe, the Middle East, and Africa (EMEA). Starting January 1, 2027, all new Subway restaurants and remodels in the region will adopt this new format.

The Blueprint strategy focuses on three primary areas: restaurant design, expanded dining occasions, and brand positioning. The new restaurant layouts will feature a modern, digitally connected environment. To increase customer engagement throughout the day, the company is introducing a new breakfast and coffee menu, ‘Grab & Go’ options, and ‘Subway After Dark’, an evening experience featuring a distinct menu and atmosphere.

Additionally, the company is launching a new brand campaign for the EMEA region titled ‘Get Your Own Way’. According to Tracy Gehlan, President of Subway EMEA, the initiative aims to support individual guest choices while providing franchisees with stronger restaurant economics and long-term brand stability.