Suica Penguin merchandise launches at Tokyo retailers

Various retailers in Tokyo are launching new merchandise collections featuring the Suica Penguin character.

Starting September 16, 2026, the Hobonichi Techo Store Tokyo Station will open its first flagship location in Gransta Tokyo. The launch includes a 14-item collaboration featuring planners, notebook covers, keychains, and pouches. Due to high demand, pre-orders for select items will also be available via the GRANSTA MALL online shop from September 24 to October 31.

Additionally, Hands Shinjuku will host a Suica Penguin pop-up event from September 18 to September 28. This collection focuses on practical lifestyle goods, including pet bottle coolers, plush-style bedding storage bags, and drawstring pouches.