SUJALA Foods expands product range, bringing Bengal heritage to Indian kitchens

SUJALA Foods, the flagship brand of Apphia Barter India Pvt. Ltd., announced a broadened product portfolio aimed at preserving Bengal’s culinary heritage while meeting modern Indian consumers’ demand for authentic, nutritious, and convenient foods. Founded in 2017, the company already offers premium agricultural items such as puffed rice (Bengali Muri), parched rice (Khoi) and Indori Poha under its Snehkana brand, and convenience‑food products including Masala Hakka Noodles, Egg Noodles, Atta Noodles and Vermicelli in the Wiggie range. New launches slated for the near future include jaggery powder, a blended masala mix and premium sago (Sabudana).

The firm is extending its distribution network beyond West Bengal to major cities like Mumbai, Pune, Bengaluru, Ahmedabad, Delhi, Hyderabad and Chennai, and is growing its presence through modern trade, e‑commerce, quick‑service restaurants and the HoReCa channel. Director Sushant Kumar Paul reiterated the mission to make traditional foods relevant for today’s kitchens.